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A FIDUCIARY PARTNER THAT TRULY CARES

What is a fiduciary?  Investment advisors who are regulated by the SEC or state securities regulators are bound to a fiduciary standard that requires them to always put their client’s needs above their own.

The Fiduciary vs. Suitability Standard. While these terms may sound similar, they are not the same.

Fiduciary Standard

• Must place their interest below that of the client.
• Are prohibited from buying securities for their account prior to buying them for a client.
• Must do their best to make sure investment advice is made using accurate and complete information.
• Must avoid or disclose ANY conflict of interest.

Suitability Standard

• Suitability means only having to make consistent, not mandatory, recommendations with the best interest of the underlying customer.
• The suitability standard only requires that the advisor reasonably believes that any recommendations made are right for the client.
• Advisors can participate in excessive trading to generate more commissions and create more income for themselves.
• Advisors do not have to disclose any conflicts of interest.
• Advisors who are commission-based may be incentivized to sell their own products, not necessarily competing products, that might be lower in cost.

What does the fiduciary standard mean for me? At Mercurio Wealth Advisors, we are held to a fiduciary standard, meaning that we provide holistic investment advice and always act in our clients’ best interests.